Review
“Enthusiasm for Clean Tech, which the authors define as anything that increases performance while reducing waste, has moved into..mainstream. ” — Newsweek”If you want to understand clean tech, this book is the place to start.” — Robert Hambrecht, Managing Director, WR Hambrecht + Co”Pernick and Wilder provide a practical guide to becoming involved in America?s next great entrepreneurial frontier.” — Nancy E. Pfund, Managing Director, JPMorgan”[A] clear, intelligently writ…
Buy The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch at Amazon
4.0 out of 5 stars
Save the Earth and Make Some Money
If there is one thing I’ve learned from this book it’s that no matter where you live there’s clean energy to be found.
5.0 out of 5 stars
A powerful survey helps readers identify which sectors to watch, and which trends are likely for future
From top trends in clean technology to companies heavily involved in it who bear watching, THE CLEAN TECH REVOLUTION has been newly revised and updated to reflect the latest…
This book comes along just as Congress and a new President combine to push alternative technologies, loosely situated under the clean tech dome. While there is more than enough examination of green buildings, LEED standards already out there, Pernick and Wilder have provided new and current insights on solar, wind power and water use and conservation technologies that will drive the revolution. They are also reasonably fair in sorting the trends on the future of electric power including nuclear, which are important in any sociopolitical action in Washington and in the states to address climate change and sustainability. Worth reading now as the 111th Congress and California work on government encouragements to business strategies.
Interested in “cleantech” and getting a quick overview of the alternative energy industry, I am glad that I began researching this topic with this book. There are so many books on climate change – ranging from the skeptical to the tendentious – that it is refreshing to read a book, which both takes the science seriously – with clear explanations to the layman – and the business of cleantech seriously. A conservative reader may need to close his eyes briefly when reading the some of the potshots against the Bush administration in the opening chapters, but by the end of the book, the reader will recognize the authors’ conviction that cleantech energy will only become a reality when it relies less on ideology and more on a business model. In the book’s final chapter, the authors provide five lessons on cleantech marketing, which are essential to an understanding of the economic theme of the book. In fact, I remember reading this chapter first, before reading the body of the text, so that these economic arguments will inform the reader as she evaluates each one of the new technologies presented. This book probably could use an update, to keep up with technological advances, but the information provided is still remarkably fresh.
I have read five books on Alternative Energy and the peak of oil this Winter and found this to be a good read, but not as good as “Clean Money” by John Rubino coming from a stock investor’s perspective. Although this book is concise and well researched, it gives too much information sometimes and tends to drag.