Gain a clear understanding of today’s most important investment topics–from the fundamentals you need to prepare for the CFP exam to more advanced issues that will help you develop strong investment skills for today’s business world. Mayo’s INVESTMENTS: AN INTRODUCTION, 9e–the text of choice for the College of Financial Planning–minimizes the focus on math for a clear, user-friendly presentation. You’ll learn to make sound investment decisions with this book’s emphasis on th…
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Mayo’s “Investments” captures nearly all the relevant subjects in an increasingly complex financial frontier from simple debt instruments and equity issues to complex option strategies. I would have liked to see further mention of hedge funds though, as significant money seems to be pouring into these instruments and the student of investing would gain by knowing more about the various strategies they employ and the trading mechanisms used. Ditto for Exchange Traded Funds (ETFs). With that said, though, Mayo does a fine job providing a comprehensive basis on the investment world. Solid reference book. Strong 4 Stars.
Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.