Stop thinking about profits and start thinking about how to create better experiences. How to Grow a Business by Putting People First, by Lewis Green is about changing the way you do business. It introduces a business model that will result in growth, revenues and profits and a better world in which to do business, work and live. It is written to inspire executives, managers and entrepreneurs to invest in this way of doing business and make it the first step to changing the world w…
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I know what you’re thinking. A book with a title like that could easily be all fluff and no real stuff. It had the potential to be touchy-feely without making the business case.
Have no fear. Lewis didn’t let us down.
You see, this book isn’t really about peace, love and feeling groovy — but instead it is a very practical, straightforward study on how to increase profits, retain your best employees and develop customer loyalty that will last for many years.
Lewis contends (and I agree) that a values-driven organization where people (employees, customers, vendors/partners) are more important than profits — yields the best of both worlds. Happy people AND a profitable business.
Lewis serves up relevant case studies and business stories. He holds up some of the best companies (Starbucks, GE and 3M) as learning labs. And he ends each chapter with a Points to Ponder feature that captures the most salient nuggets.
You’ll find sample sales letters, discussions about strategic planning and all kinds of marketing smarts in this book. But you’ll also find the human ying to balance the business yang.
I wholeheartedly agree with Lewis’ premise — and think you will too. Leading with your heart isn’t just good for the soul, it’s good for business. Grab the book. Read it. And in the spirit of leading with your heart — share it with your team and then brainstorm how you can put it into play at your workplace.
Based on the title you might assume Lewis Green’s newest book is a box of candy ideas. But I can assure you that Lewis pulls no soft punches (or too sweet cream centers) when he describes his vision of a business/marketing model based on happiness.
Lead With Your Heart is well researched .. full of advice not only from Lewis but he also draws from the best of from many business leaders. In fact, make sure you check out the Resource page for other business reads. The book includes practical how-to lists, points to ponder and tips, tips and more tips on how to create a new business culture.
Lewis Green accurately taps into the general dissatisfaction with corporate America and offers viable solutions. Doing the right thing supersedes short-sighted profiteering in this book. And he touches all of the fundamentals of business with his suggestions, from the business plan to sales and marketing. A worthwhile endeavor for anyone who thinks business is more than just making a buck.