Review
This book’s premise is simple, yet powerful. Business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. — PR Week
The best clients and customers are those that seek you out because they’ve already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and custome…
Buy Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition at Amazon
Since I started my own company in 2001, I have purchased and reviewed more books on marketing than you can put on a six foot bookcase. The really bad ones I’ve thankfully SOLD BACK on Amazon. But you couldn’t give me enough money to sell Steven Van Yoder’s amazing book! Steven, who runs his own company, knows the value of niche and clearly states the importance of branding without sounding cute, contrived or gimicky. His approach is that of a tried and true professional who speaks from experience. His background in journalism makes him an expert on media relations and his approach to making yourself famous in your own indsutry truly works. I should know–I hired this man to help grow my own company, Creative Visions Consulting, and everything he’s done has PAID OFF! If you want practical advice you can immediately apply to your business, THIS is the book! But be warned–these are not OVERNIGHT SPLASHES that create success–what Van Yoder offers is a SYSTEMATIC WAY to build your business through CONSISTENT and QUALITY exposure, something most marketing gurus or “niche experts” never want to tell you until you’ve forked over your money! So….get clicking and get this book–you’ll be glad you did!
Top notch. As a marketing consultant to independent professionals and small service busineses, I found this book to be outstanding. For example, the book describes how a new trend for professionals and consultants who want to woo and win new clients is to offer teleclasses, also known as telephone seminars or teleseminars. The book explains that having heard you speak, people feel they know you personally, and are more confident about hiring you. The advantages are abundant. You don’t have to be personally present to give a talk that reaches your target market, says Van Yoder. Online chats and teleconferences, using your own or others’ telephone lines, can help you reach a lot of people eager to hear your message. The book is filled with great advice like this.
I have to agree with all the positive comments on this book. I’ve been in medical device consulting for over 10 years, and have tried some of the ideas in Yoder’s book already (due to common sense or other consultants’ / books’ recommendations). But I found much more suggestions here, together w/ updated web-based ideas which I’m now working on employing. I also value his many real-world examples interspersed throughout the book. This is one of only a few books (and I have most) that I’ll be rereading to assist in marketing my consulting services.