The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders–including employees, customers, and investors–are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn …
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Digital Strategies is exceptional. It’s a really smart and focused integration of strategy and communications… and how Web 2.0 has driven changes and new opportunities. Great examples, and key strategic insights. Highly recommended especially for those who like learning about the discipline of strategy or in the communication field.
The fact is the Digital World is here and it’s not going anywhere. You can either get on board or miss the bus. Not only does this book provide an excellent look into the evolution of the digital world of today, with the use of practical case studies it delivers invaluable information on how to leverage these digital resources to maximize stakeholder relationships and ultimately improve the bottom line. This book is a great resource for all!