Socially responsible investing

The Wise Planner: Safeguarding Your Family’s Wealth

November 5, 2009 By investing Leave a Comment

No one wants to be at the mercy of the system, especially when it comes to protecting their family’s wealth. Yet many people have little or no idea how to minimize the financial risks in their lives. Terry Kane’s The Wise Planner changes all that by explaining the strategies of how to safeguard your family’s wealth in a clear, concise, easy to understand way. The Wise Planner explains the basics you need to know about Asset Management, Wealth Preservation and Estat…
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When Corporations Rule the World

November 4, 2009 By investing 3 Comments

From Publishers Weekly

This well-documented, apocalyptic tome describes the global spread of corporate power as a malignant cancer exercising a market tyranny that is gradually destroying lives, democratic institutions and the ecosystem for the benefit of greedy companies and investors. Korten (Getting to the 21st Century) points out his conservative roots and business credentials?and then proceeds to finger such classic conspiracy-theory scapegoats as the Trilateral Commission a…
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Contemporary Marketing

November 4, 2009 By investing 3 Comments

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing caree…
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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

November 3, 2009 By investing 3 Comments

Business leaders searching for a green strategy encounter few roadmaps and established rules and plenty of hidden twists and turns. Strategies for the New Green Economy describes how companies can succeed in the green marketplace, keeping pace with customer and societal demands to reduce their environmental impact. In this book, Joel Makower provides clear guidance for this challenge. He offers insights and inspiration gleaned from his 20 years’ experience helping Fortune 50…
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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

November 3, 2009 By investing 3 Comments

Review

Through a series of real-life vignettes from well-known companies, the 11 brief, well-written chapters compellingly argue that many of today’s successful businesses foster intrinsic cultures that embrace values for the stakeholders as well as the shareholders; for them, it is more then just politically correct, it is the only way. This is a book that every undergraduate and every business leader should be required to read. — S. R. Kahn, University of Cincinnati …
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Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan

November 2, 2009 By investing 3 Comments

To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business. In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing book designed specifically for financial advisors, …
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Green Building A to Z: Understanding the Language of Green Building

November 2, 2009 By investing 3 Comments

Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems, and technologies. Green Building A to Z is an informative, technically accurate, and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and s…
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Peak: How Great Companies Get Their Mojo from Maslow

November 1, 2009 By investing 3 Comments

From Publishers Weekly

Despite using the word mojo in the subtitle and citing inspiration he received from 1960s counterculture icon Timothy Leary, this guide to better management isn’t for hippies. Yes, Conley started the California boutique hotel chain Joie de Vivre Hospitality with the Phoenix Hotel, once a haven for faded rock stars. And yes, he quotes liberally from rebel CEOs who surf. But Conley’s book is packed with thoughtful, instructional stories and advice for entrepr…
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The Anatomy of Investing

November 1, 2009 By investing 1 Comment

If you need help making investments, read the Anatomy of Investing. The author gives concise information on the ins and outs of doing so. Filled with informative facts for those new to investing, it is an excellent resource for the seasoned investor as well. The author, Dean Junkans approaches investment concepts in a way that can be applied to anyone¿s situation and level of experience.

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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition

October 31, 2009 By investing 3 Comments

Review

This book’s premise is simple, yet powerful. Business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. — PR Week

The best clients and customers are those that seek you out because they’ve already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and custome…
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