Take the Lead in the Green Revolution With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money-and make a difference. “Kermit is wrong! It’s easy being green…just read Croston’s book. He provides a terrific guide to an amazing array of business eco-opportunities, and tells you how to take advantage of them!”-Ray Smilor, Executive Director, Beyster Institute at the Ra…
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75 Green Businesses You Can Start to Make Money and Make a Difference, by Glenn Cruston, is a terrific guide to get you started in a green career.
The 75 businesses are divided into 11 larger segments, like “Fueling Green Energy”, “Finding Business Solutions in the Living World,” and “Green Farms.”
The reader is encouraged to view the 75 careers as a starting point, and Cruston encourages mixing and matching them and thinking creatively about more opportunities. This makes a lot of sense, as we are in the infancy of the green movement, and many other green work choices will soon develop.
For each career opportunity, Cruston provides information on what the market need is for the service/product, the mission, any special challenges, what education is required to do the job, the capital required, the timing, resources and examples of actual businesses.
Here are some examples of green businesses:
* small wind-turbine installer
* Green chief sustainability officer
* Philanthropy management
* Building green homes and businesses
* fab green prefabs
* Green building certification
* Paperless office consultant
* Sell or manufacture reusable shopping totes
* Eco-friendly and healthy fast food
* Home food safety testing kits
* Green bed & breakfast
* Green car dealership
* Gas free gardening
* Green cafes
This book is loaded with great real life examples of green businesses and includes lots of resources. As Cruston notes, these 75 job opportunities are just the beginning. A careful reading of the book can motivate and be a great starting point for a successful green entrepreneurial career.
Highly recommend.
By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet.
My husband and I are more than half way through this book and we highly recommend it for anyone wanting to start a green business, work for a green business and/or invest in a green future. Each business venture is broken down with a chart to understand any start-up costs/skills involved and puts it a “reader friendly” perspective. The book is loaded with referral websites and it’s apparent the author has done his homework.
75 Green Businesses is a terrific jumping off point for anyone thinking of starting a venture in the ecological economy. Dr. Croston (full disclosure, I attended graduate school in the same laboratory as Glenn, he remains a close friend even though he didn’t use my suggestion for the subtitle of the book: “Green Is The New Black”) has outlined 75 business opportunities in 11 categories with a wide range of requirements with respect to training, interest and capital.
The review boxes are very helpful in making the reader aware of capital and special challenges right off the bat. But just because a particular opportunity isn’t for you, keep reading- every page has several cool nuggets of information. The insets serve to break up the text nicely, making this book very easy to read.
With the government pouring billions into the green economy, there are a myriad of ways to get a business off the ground. Dr. Croston has provided 75 good ideas. Maybe green really is the new black.