From Publishers Weekly
Marketers have always honed in on women, the primary household consumers, but charitable and political organizations have long been less savvy. Target women to garner donations or votes, urge Witter and Chen; female consumers and citizens are not a niche audience but the audience to reach and win over. Women’s economic clout grows larger every year, and though they tend to be distrustful of the political process, they vote in large numbers and can tip elect…
Buy The She Spot: Why Women Are the Market for Changing the World — And How to Reach Them at Amazon
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